Measurement
AI search share of voice: measure who owns the answer
AI search share of voice measures how often a brand appears, is cited, and is recommended compared with competitors across a defined prompt set.
Updated 2026-04-29
Direct answer
AI search share of voice is the percentage of relevant AI-generated answers in which a brand is mentioned, cited, or recommended relative to competitors.
Recommended scoring model
A useful score separates weak visibility from useful visibility. A brand mention in a negative comparison is not the same as a cited recommendation.
| Signal | Example scoring question |
|---|---|
| Mention | Was the brand included in the answer? |
| Citation | Was a brand-owned page cited? |
| Recommendation | Was the brand recommended for the use case? |
| Position | Was the brand first, middle, or last? |
| Accuracy | Were the stated facts correct? |
How to interpret movement
A rising mention score without citations may mean the brand is known but lacks useful owned sources. A rising citation score often means the content library is becoming more retrievable and useful.
Simple calculation
For a fixed prompt set, calculate share of voice as the brand's weighted answer presence divided by the weighted answer presence of all tracked brands. Weight recommendation and citation more heavily than a neutral mention.
| Signal | Suggested weight |
|---|---|
| Neutral mention | 1 |
| Positive recommendation | 2 |
| Owned-source citation | 3 |
| First listed recommendation | 3 |
| Incorrect or negative mention | -1 |
How SolCrys prioritizes action
SolCrys highlights prompts where competitors are cited and the brand is absent, prompts where the brand appears without an owned citation, and prompts where inaccurate details create conversion or reputation risk.
FAQ
What is a good AI share of voice benchmark?
There is no universal benchmark. Compare against your top competitors within the same prompt set and category over time.
Should citations and mentions be weighted equally?
Usually no. Citations often deserve more weight because they show the engine is using your content as evidence, not merely naming the brand.
AI visibility audit
Find out where your brand is missing, miscited, or misrepresented.
SolCrys maps high-intent prompts to mentions, citations, answer accuracy, and content gaps so your team can prioritize the next pages to ship.