AEO Platform Pricing Compared (2026): Starter to Enterprise

Questions this guide answers

• How much does an AEO platform cost?
• What is the pricing for Profound, Peec, Otterly, and SolCrys?
• How much should I budget for AI visibility tracking?
• Is there a free AEO platform?
• What does enterprise AEO pricing look like?
• Does Profound still have a $99 plan?

Direct answer

For one brand, about 50 prompts, 4 engines, and daily tracking, realistic list prices as of September 2026 are: Entry $29–$99/month (Otterly Lite $29, HubSpot AEO $50, Peec Starter $95, SolCrys Starter $99, Semrush AI Visibility Toolkit $99), mid-market $189–$495/month (Otterly Standard $189, Ahrefs Brand Radar AI Visibility Index $199, Peec Pro $245, Scrunch Core $250, SolCrys Pro $399, Peec Advanced $495), and enterprise, custom-quoted (Profound, Brandlight, Conductor, Peec Enterprise, and SolCrys Custom from $2,000/month). Entry tiers rarely cover 4 engines and 50 prompts on their own; engine and prompt add-ons are where the effective price climbs, as the math below shows.

The biggest change since we first published this page in May: Profound's $99 Starter and $399 Growth tiers are gone. Its pricing page now lists a free 7-day trial and a custom-priced Enterprise plan. Every price here was checked on the vendor's own pricing page on Sep 26, 2026.

Why AEO pricing is hard to compare

Three problems make AEO pricing pages hard to compare side by side without a worksheet:

Different units. Otterly prices by search prompts (15, 100, or 400) with Gemini, Google AI Mode, and Claude as paid add-ons. Peec prices by prompts and projects, with 3 models of your choice per plan and extra models as add-ons. Scrunch bundles custom prompts, seats, and page audits. Semrush sells a $99 toolkit license with 25 tracked prompts, plus $60/month per 50 extra prompts. Ahrefs sells Brand Radar by checks (1 prompt on 1 platform per update). HubSpot sells 25-prompt instances at $50 per brand. Profound quotes a custom Enterprise plan. SolCrys prices by tracked prompts, engines, and a monthly allowance of Deep Analyses and Content Audits. The same dollar amount buys very different scopes.

Different commitments. Most self-serve tiers discount annual billing by roughly 10–17%: HubSpot 10%, Otterly 15%, Peec about 15%, and Trakkr 17%. Enterprise tiers at Peec and others are billed annually.

Different scopes. A plan that measures where you stand is not the same product as a plan that helps you change it. Execution is no longer rare: Profound's Agents and AI Marketer, Writesonic, and Conductor generate content; Peec ranks recommended actions but says it doesn't write content; SolCrys turns diagnoses into human-approved tasks and re-verifies on a frozen prompt set. Compare on the total cost of the work delivered, not list price.

For a full buying-side framework, see our AI Visibility Platform Buyer's Guide.

Public-pricing matrix (September 2026)

The matrix uses only prices published on each vendor's own pricing page, checked Sep 26, 2026. Where a vendor publishes no price, we say so rather than estimate. EUR prices are what Peec shows European visitors; buy in the vendor's billed currency.

Caveats that matter more than the sticker price. Profound's ongoing tracking is Enterprise-only; the free trial is 7 days. Peec's plans include 3 models of your choice; a 4th model is a $35–$165/month add-on depending on tier. Otterly's tiers include 4 engines (ChatGPT, Google AI Overviews, Perplexity, and Copilot); Google AI Mode and Gemini are $9–$149/month add-ons each, and Claude is $29–$439/month depending on tier. Semrush's toolkit tracks 25 prompts per license, so 75 prompts costs $159/month.

Per-engine cost-per-prompt math

Procurement teams shouldn't budget off list price. The honest unit is cost per prompt-engine run: what it costs to evaluate one prompt on one engine, at the cadence the vendor offers.

Worked example: 50 prompts × 4 engines (ChatGPT, Perplexity, Google AI Overviews, Gemini) × daily refresh = about 6,000 prompt-engine runs a month. Each row uses the vendor's cheapest published plan that covers that scope, with monthly list prices from the matrix above.

Profound isn't computable from public pricing. Semrush, Ahrefs, and HubSpot are left out because their published units don't map cleanly to this scope: HubSpot tracks 3 fixed engines, Semrush's toolkit documents ChatGPT and Google AI Mode for prompt tracking, and Ahrefs prices larger volumes in check packages without a public price.

How to read the table below. On cost per run, Peec is the cheapest fit for this exact scope, with Otterly close behind; Scrunch Core lands near Otterly per run but covers Copilot instead of Gemini. All 3 are built for measurement at scale. SolCrys costs more per run because the run isn't the whole product: Pro includes 40 Deep Analyses, 10 Content Audits, and Answer Accuracy on up to 15 prompts, the units that turn runs into approved changes. If you only want measurement, buy a measurement tool. If you want the diagnosis and the approved fix, cost per run is the wrong denominator; use cost per shipped fix.

Hidden cost callouts

These don't show up in the headline tier price, but they decide your 12-month cost:

Per-engine add-ons. Otterly charges $9–$149/month each for Google AI Mode and Gemini, and $29–$439/month for Claude, depending on tier. Peec charges $35, $85, or $165/month per extra model on Starter, Pro, or Advanced. Profound sets engine coverage in the Enterprise contract.

Seats, projects, and brands. Scrunch Core includes 5 user licenses and 1 brand workspace. Peec includes unlimited users but caps projects at 1, 2, or 5. Semrush charges $99 per additional toolkit user. HubSpot AEO is $50 per additional brand. SolCrys has no seat meter; its Agency plans are priced by client organization.

Units of diagnostic work. SolCrys caps Deep Analyses (1 on Free, 12 on Starter, 40 on Pro, 200 on Agency, 700 on Agency Pro) and Content Audits (1, 4, 10, 50, and 150) per month; Custom is scoped with you. Profound meters AI Marketer credits (limited on the trial, team-wide on Enterprise). Conductor lists Writing Assistant drafts per year (60 on Essentials, 180 on Growth) without public prices. Scrunch Core includes 5 site audits a month. Always ask what counts as a unit and how fast a team that ships will burn through it.

Integrations. Otterly includes API and MCP access from Standard. Peec's MCP server is on all paid plans, with API access and SSO listed under Enterprise. Profound lists API access and SSO/SAML on Enterprise. SolCrys includes MCP on paid plans (500 calls a month on Starter, 2.5K on Pro), not on Free; SSO (SAML/OIDC) can be scoped into an enterprise contract.

Setup. For any custom-quoted enterprise contract, ask whether prompt-set design and onboarding are billed separately, and get it in writing.

Cost vs ROI framing

A short version; the full treatment, including the spreadsheet a CFO will ask for, is in our AEO ROI business case.

Illustrative math, not a benchmark: a senior marketer running 50 prompts × 4 engines by hand (copy each prompt into ChatGPT, Perplexity, Google AI Overviews, and Gemini; record citations; tag mentions) might spend 8–12 hours per refresh. At a $75/hour blended cost, a weekly refresh is about $2,400–$3,600/month of human time before any analysis. At that workload:

• A measurement-only tool at $30–$500/month pays for itself quickly, on time saved alone.
• A measurement-plus-execution plan has to also save the hours of diagnosis, brief writing, prioritization, and re-test analysis your team would otherwise spend, or it's overspend.
• An enterprise contract at several thousand dollars a month should also show movement on a frozen prompt set or in sourced pipeline over time (the harder case), or it's a brand-channel investment rather than an ROI calculation.

Next steps

For deeper buying-side reading, see the AI Visibility Platform Buyer's Guide, AEO ROI Business Case, and the AEO Platform Pilot Playbook. For head-to-head comparisons, see SolCrys vs Profound and SolCrys vs Peec AI.

Pricing sources: each vendor's own pricing page, checked Sep 26, 2026 (otterly.ai/pricing, peec.ai/pricing, scrunch.com/pricing, tryprofound.com/pricing, semrush.com/kb/1493, ahrefs.com/brand-radar, hubspot.com/products/aeo, conductor.com/pricing, and app.solcrys.com/pricing). Brandlight has no public pricing page. Peec renders prices by region; the figures above are its USD and EUR list prices. The date at the top of this page is the date of the last full re-check.

Two things you can do next:

• Run a free 10-prompt ChatGPT baseline on your brand: mention rate, competitor share of voice, and cited sources, with email verification and no card. Use it to evaluate any vendor in this matrix, not just SolCrys. Start Free
• Compare SolCrys plans in detail, including engines, Deep Analyses, and Content Audits per tier. See SolCrys pricing

Sources

• Otterly: pricing
• Peec AI: pricing
• Peec AI: agency pricing
• Scrunch: pricing
• Sitecore: Sitecore acquires Scrunch (Jun 3, 2026)
• Profound: pricing
• Semrush: AI Visibility Toolkit knowledge base
• Adobe: Adobe completes Semrush acquisition (Apr 28, 2026)
• Ahrefs: Brand Radar pricing
• HubSpot: HubSpot AEO
• Conductor: plans
• Trakkr: pricing
• SolCrys: pricing

FAQ

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