How SolCrys Works

SolCrys Motion: booth animation and interactive demos for technical products

SolCrys Motion is the project line for the part of your story that text explains poorly: an architecture, a data path, a new category. We build booth animation and interactive demos from your Corporate Context, so what a visitor sees on the show floor matches your webpages and the AI answers about you.

Updated 2026-10-03

Questions this guide answers

What is SolCrys Motion?
Does SolCrys make booth animation and interactive demos?
How do I explain a deeply technical product at a trade show booth?
Can a booth demo use the same approved facts as our website?

Direct answer

SolCrys Motion builds two things: animation that runs on a booth screen, and interactive demos a visitor can step through at the booth or in a browser. Both are made to get one hard idea across quickly, and both use the same approved facts as your pages.

Motion is scoped and quoted per project. It is separate from the SolCrys AEO subscription and from SolCrys Sites, and it draws on the same Corporate Context as both.

What a Motion project delivers

A project is scoped to the event or launch it serves.

Booth animation. A piece for the show floor screen that carries your core message.
Interactive demo. A guided walk through an architecture or a workflow, built for the booth and hosted on the web so it stays live after the event.
Formats for where it runs. Delivered for the booth screen, for your webpages, and as video you can publish on your own channels such as YouTube and LinkedIn.

How a piece gets built

Four steps.

1. Choose the one idea

We start with the single thing a visitor has to understand, such as an architecture or a workflow.

2. Script it from your Corporate Context

The script uses the same approved facts, claims and proof as your webpages, so the piece introduces no new claims. See how Corporate Context works.

3. Match the depth to the audience

A booth visitor who stops for two minutes needs a different depth from a buyer reading your category page. We decide which level of detail the piece carries and leave the rest to the pages.

4. Review with your team

Your team approves the piece before it ships.

Motion in practice: Cornelis Networks

For its AI Infra Summit launch, Cornelis Networks needed booth assets that carried the same message as its new webpages, so the story landed in person as it did online. SolCrys built the show floor assets, including an interactive demo of the Cornelis reference architecture for the booth.

The demo was the deepest of three levels. The homepage introduced the idea, the category page explained it, and the demo walked through the reference architecture.

“The interactive demo turned our reference architecture into something a visitor could grasp in two minutes at the booth. SolCrys understood the technology well enough to explain it the way our own engineers would.”

Nishant Lodha, Senior Director of Marketing, Cornelis Networks

Open the demo or read the Cornelis case study.

FAQ

What does SolCrys Motion make?

Booth animation and interactive demos that explain deeply technical products. Each piece is built from your Corporate Context, the same record of approved facts behind your webpages and AI answers.

Can we keep using the demo after the event?

Yes. The interactive demo is hosted on the web, so it stays live after the event and can be linked from your pages.

Can we publish Motion pieces on YouTube?

Yes. Animation is delivered as video, which you can publish on your own channels, including YouTube and LinkedIn.

How is Motion priced?

Per project. Tell us the event or launch and the date, and we will scope and quote it.

Do we need SolCrys AEO or SolCrys Sites first?

Motion is quoted on its own. Each piece is written from your Corporate Context, so if you already work with SolCrys, the facts are already in place.

Start a project

Tell us what you are launching

Share what you are launching and when. We come back with a scope and a quote.