Case Study · AI & HPC Networking
Cornelis named a new networking architecture and planned to unveil it at the AI Infra Summit. SolCrys made the term answerable on the web, in AI answers, and on the show floor — in Cornelis's own words.
Cornelis delivers high-performance, scale-out and scale-up networking solutions that accelerate AI and HPC workloads. Cornelis technology enables lossless, congestion-free networking that reduces training time, improves inference, and maximizes compute utilization.
From foundation model training to complex climate modeling and real-time analytics, Cornelis solutions power the most demanding workloads across commercial, academic, government, and cloud environments.
With a focus on performance, scalability, and efficiency, Cornelis helps organizations achieve faster insights and greater return on infrastructure investments.
Cornelis set out to introduce a new architecture built to address a challenge facing the entire industry, and planned to unveil it at the AI Infra Summit.
Landing that message on the web, in AI answers, and in person meant getting three things right before the show:
For a term nobody had published yet, no material existed. Cornelis needed a partner that could translate deep technical concepts into content people could readily understand, and meet customers at the right time, with the right message, in the right format.
The challenge: make a brand-new category answerable, in the company's own words.
SolCrys measured the baseline before a word was drafted, diagnosed which dimension of AI-readiness was actually broken, and shipped five deliverables in four weeks. Each piece of content mapped to a step in the buyer's journey across the web, the AI engines, and the show floor, so the same message met them wherever they looked.
In four weeks, overall AI mention rate rose nearly seven percentage points, the new category prompt set moved twelvefold, and Cornelis took second place in share of voice for the first time.
Brandon Draeger — Chief Marketing Officer, Cornelis Networks
“The world needs Active Compute Fabric to unlock more innovation and meet the demands of AI infrastructure. When work that would otherwise stall the GPU runs inside the fabric, customers get far more out of the accelerators they already own. SolCrys AI took a deeply technical concept and turned it into real content mapped to different technical levels, and measured the effectiveness of every piece they produced.”
Ina Felsheim — Senior Director of Marketing, Cornelis Networks
“I have worked with many web tools and agencies. SolCrys revamped our web experience in a remarkably short period of time, to a very high bar. I cannot think of a better product launch partner.”
Nishant Lodha — Senior Director of Marketing, Cornelis Networks
“The interactive demo turned our reference architecture into something a visitor could grasp in two minutes at the booth. SolCrys understood the technology well enough to explain it the way our own engineers would.”
The homepage, the category page, the reference architecture, and the show floor demo, all saying the same thing — Cornelis networking for AI and HPC workloads.
The demo is the L300 layer of the same story: it takes a visitor from the whole fabric down to a single node in about two minutes, without the message changing.
SolCrys helps brands improve visibility and compete in high-stakes categories. We help marketing organizations measure how often they appear in AI-generated answers, understand why, and systematically close the gap with competitors.
Free · No credit card
Start free with a ChatGPT visibility read, then add multi-engine tracking, Corporate Context governance, and the action-to-result loop when you are ready.