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Case Study · High-Performance Computing & AI
How NextSilicon quadrupled its share of voice in HPC & AI — in 45 days.
A challenger in one of tech's most crowded categories used SolCrys to close the visibility gap with incumbents.
- Mention rate — before: 1.9%. Trailing entrenched HPC and AI infrastructure incumbents.
- In just: 45 days. From kickoff to a measurable, repeatable engine.
- Mention rate — after: 7.4%. Near 4× lift in share of voice.
The customer
NextSilicon is a high-performance computing pioneer competing in one of the most technically demanding markets in technology. The company goes head-to-head with deeply entrenched incumbents and well-funded challengers across HPC and AI infrastructure — a category where buyers are highly technical and evaluation cycles are long.
The challenge
In a category dominated by established names, NextSilicon's share of voice was lagging. Their mention rate — the frequency with which the company appeared in AI-generated answers about HPC and AI infrastructure — sat at just 1.9%. For a business whose buyers increasingly rely on AI assistants to research vendors, build shortlists, and validate claims, that was a serious gap.
The marketing team needed to understand exactly where they were losing ground, why competitors were being surfaced more often, and which specific moves would shift AI-generated answers in their favor.
The SolCrys approach
NextSilicon onboarded to SolCrys in March 2026. Within days, SolCrys completed a full audit of their content, benchmarked their performance against key competitors, and surfaced critical gaps impacting their visibility. From there, the platform generated a continuously updated optimization roadmap across:
- Prompt building. Developing prompt sets across answer engines to measure prompt-level AI visibility, citation, sentiment, and recommendation share.
- Content optimization. Auditing webpages, identifying topic clusters, strengthening factual density, refining comparison framing, and recommending high-impact claims.
- Metadata intelligence. Applying and validating schema, structured data, and AI engine-optimized descriptions at scale.
- Authority mapping. Pinpointing high-value citation sources and PR opportunities aligned to category relevance.
- Deep analysis and actionable workflows. Analyzing visibility gaps, recommending next-best actions ranked by priority level and effort level. From there, insights are automatically routed to the Actions page, where teams can assign owners, set due dates, collaborate cross-functionally, and track progress through completion.
Rather than a one-time engagement, SolCrys operates as a self-improving operating system — continuously analyzing, prioritizing, and optimizing AI performance over time.
The results
Within 45 days, NextSilicon's mention rate climbed from 1.9% to 7.4% — a near 4× increase in a category where incumbents have spent years building authority. The gains compounded as new content shipped and existing content was re-optimized against SolCrys' scoring framework, giving the team a measurable, repeatable engine rather than a one-off lift.
Brandon Draeger — VP of Marketing, NextSilicon
“For the first time, we have clear, system-level visibility into marketing performance — paired with a platform that continuously optimizes it. The upside is significant. SolCrys is informing how we think about marketing performance in a number of areas — we're already using it to inform content strategy across product launches, campaigns, and major events.”
Why it worked
NextSilicon's results came from a system, not a one-off effort — a continuous loop of measurement, diagnosis, execution, and verification. That loop is at the core of the SolCrys platform, transforming AEO from guesswork into a structured, measurable discipline.
Brandon Draeger — VP of Marketing, NextSilicon
“Every time we meet, SolCrys shares insights that surprise me. I'm approached by vendors all the time, but none of them treat this as a science the way SolCrys does. The guardrails and scoring frameworks they've built into the product, along with the level of insight — from citation analysis to prompt diagnosis and content gap identification — are exceptional. It's exactly what we've been looking for.”
About SolCrys AI
SolCrys helps brands improve visibility and compete in high-stakes categories. We help marketing organizations measure how often they appear in AI-generated answers, understand why, and systematically close the gap with competitors.
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